The Aromas de Picual Project’s main aim is the research, production and sale of top quality extra virgin olive oil, using the Picual olive variety, which has the largest productive surface area in the world.
Aromas de Picual was one family’s initiative, the Melgarejo family, who has been involved in olive groves and the production of olive oil since 1780, with the help of three extra virgin olive oil enthusiasts with a deep understanding of this variety, trained in the sensory aspects at the University of Jaén.
These three people provide an important, gratifying aspect for education and the University: a professor and researcher in the olive oil sector, with more than 30 years experience with the variety and its production; and two of his students that have decided to realize his knowledge to obtain unique `Picual´ variety oils. Thus creating, with the Melgarejo family—the family of one of his students—the Aromas de Picual project for the research, production and sale of top quality extra virgin olive oil, based on the excellent characteristics of the Picual variety.
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